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| 14/08/2009 15:20 - The 5 top Reasons to do Email Marketing |
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Email marketing is a great way to help you:
- Increase Your Conversion
- Generate Repeat Sales
- Up-sell and Cross-sell Products and Services
- Customer Feedback
- Offline Purchases
1. Increase Your Conversion
Conversion is persuading your visitors to do what you want them to. This could be making a purchase, requesting a quote or signing up for your newsletter. The conversion rate for a website would be the number of visitors who took action out of the total number of visitors.
For sales conversions, It doesn't matter how good your product or service is, most visitors wont convert into sales in their first visit. Research shows that the average visits to a website before conversion is 5 times! So how do you keep them coming back? IF you have captured their email address the answer is simple. With no email address the challenge is large.
At the end of the day, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.
2. Generate Repeat Sales
Getting new customers is hard work - it's also really expensive.
In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. Therefore, a chunk of the initial sale is recouping the costs you've outlaid to get the customer in the first place.
While new sales are great, the value of an existing customer is much higher. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.
Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.
3. Up-sell and Cross-sell Products & Services
Email provides a great opportunity for you to up-sell and cross-sell your products and services.
By using Designer Websites email marketing software, it's easy to keep in touch with your current clients to upsell them.
If you're selling a service, like a baby cot, once a customer has made an initial purchase you can use an email to follow up with related services, like bedding and a matching changing table. This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
4. Customer Feedback
Customer feedback is a great way to improve your business. When you work in your business all day it is sometimes hard to see how it is perceived. People are often too shy to give proper feedback to your face so email is a great way to get honest feedback about your services and products.
5. Offline Purchases
Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.
Why? Sometimes a user will find something they want online but they need it straight away and can't afford to wait for delivery. Other times, the product might need to be more expensive and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.
Find our about Designer Websites great email marketing packages - we can design a template with your branding to use and provide an excellent program to assist you in your campaigns.
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