DW Blog

So what is the DW Blog?  Well we like to think of it as the Don't Worry Blog. With around 100 articles covering website design, search engine optimisation (SEO), digital marketingsocial media and more, we've created a wealth of free information to help answer your burning questions. You can also click on any of the links under 'Search by Topic' to see all the articles in each category.

Your Google Analytics dashboard is a distracting place. There are dozens of different numbers, lots of different graphs, and navigation bars everywhere that can always lead you to new analytics. Whether the numbers look good, bad, or overwhelming, clicking around on your dashboard won't give you a lot of actionable data. Avoid the distractions and…   Read full post »

Everything seems like it's about analytics these days. You might want to just get back to the business of selling and reaching new markets, but ignoring the details of your data can be costly in every avenue of online business. If analytics seem overwhelming or tedious, start breaking up the tasks into different lenses. Some of your data is…   Read full post »

As an accountant, you're looking for a website that conveys reliability and trustworthiness. You want people to know that they can trust you with their financial information. This information is sensitive in nature. So when someone gives it to you, it means they are trusting you to take care of their money, without the threat of embezzlement or…   Read full post »

How to Recover from a Manual Google SEO Penalty

Posted by kidd on June 22, 2018

If you are a small business owner with a website, then the last thing you want is a notice from Google saying that your site has received a manual SEO penalty. This kind of penalty is not related to broad algorithm changes like Panda or Penguin. It is directed at your site for some particular reason and means that you have violated Google's…   Read full post »

3 Reasons to Upgrade Your Business Website

Posted by kidd on June 15, 2018

Just about every business has a website these days. However, some of these websites were built a long time ago, and haven't received any updates. It's clear when you visit the page that it's out of date, and some of the functions even don't work as well as they should. If you have a website for your business, and you can't decide if you need to…   Read full post »

Most people end up on a nonprofit site when an issue catches their attention. They want to help or at least learn more about helping, and it's your job to make it easy for them. Here's how to do it. Devote your homepage to action items instead of passive content. Everything is content, but how you deliver it changes how much your content matters.…   Read full post »

Narrow Your Focus with Local SEO

Posted by kidd on June 1, 2018

Search engine optimization has a few hard choices. If you have a small brand name in a highly competitive field, taking back search results from national brands will be expensive. If you have a wide range of services, you might not be able to effectively devote your marketing budget to each general keyword. If you have a local business, you have to…   Read full post »

When you're setting up an online shopping website, the first thing you need to ask yourself is what your customer is looking for. Put yourself in the customer's place. Consider the customer journey. When you go to buy something online, what are you looking for? Here are a few possibilities: A well-organized website. This shows you all the…   Read full post »

So you decided that you wanted to open an e-commerce store. You already have a vision of how you want your store to look. You have done your research, identified your niche and now you are ready to create a website where you can sell your products. But there is one problem; you need to have it built. Building an e-commerce website requires a…   Read full post »

Every site needs great features and crystal-clear organization in order for your customers to stick around. But you need the right website for you, not just for your customers. If you're optimizing your business site so you can provide the best content and services for your target market, you need these three behind-the-scenes elements: 1. Can you…   Read full post »

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