Posted by kidd on May 24, 2019
While most people are aware of how Google Analytics can help you discover important data about your site and your visitors, not many people know that the Google Search Console contains a whole load of important information as well. Here's how you can use Google Webmaster Tools to improve your site.
Under the Performance option… Read full post »
Posted by kidd on May 17, 2019
When you're focusing on your restaurant's online marketing strategy, a lot of your attention will be somewhere other than your website. You need to maintain your Yelp and local business directory pages. You need to keep social media current and make sure you have plenty of great pictures. That only makes sense. But schedule a time to make sure your… Read full post »
Posted by kidd on May 10, 2019
Clubs and small nonprofits operate on limited budgets. It's tempting to have a member or a member's friend design the site. That person knows some HTML and CSS and can throw together something that won't look horrible. It saves on expenses, but is it good enough?
Whether your goal is to bring in more members, to promote events, or to raise money,… Read full post »
Posted by kidd on May 3, 2019
3 seconds is all you have before a visitor leaves your site because it's slow. If your site fails to load quickly on mobile devices, 53% of people will leave.
Nowadays, it's hard to find anyone without a smartphone or tablet glued to their hand. People use their phone to research the hottest shops, the best restaurants, pretty much anything. If… Read full post »
Posted by kidd on April 26, 2019
So you've set up a business and now you want to set up a business website. That's great. After all, going online is important for each and every business in today's day and age. It gives you an air of legitimacy. And it also helps people to find you easily. It gives them all the information they need about your business and your product or service.… Read full post »
Posted by kidd on April 23, 2019
Nowadays, it's very easy to create a website. With services like Wordpress, you just go look at a number of pre-made website templates, choose one, pick the photos you want to put on it, add the written content and voilà! Anyone can get this type of website; they don't even need the help of a professional to do it.
This is the upside of using… Read full post »
Posted by kidd on April 5, 2019
It may seem like answering a very niche question on your business blog is a waste of an article. Fewer people will find it or look for it. But the few who desperately need the answer to the question will stay on your site if you give them information no one else has. Here are three more reasons to start creating super specific blog articles.
1.… Read full post »
Posted by kidd on March 29, 2019
Search engine algorithms are getting more and more complicated. It's to the point where even SEO experts aren't quite sure what various updates may be looking for when an algorithm update rolls out, and new advice has to be made based on new historical trends. It gets even fuzzier with Google's recent focus on "quality," especially if they aren't… Read full post »
Posted by kidd on March 22, 2019
When you have an online product catalog, you need to use two central strategies for getting shoppers to make a purchase. First, use good content and SEO strategies to bring first-time visitors to the product page. Second, use good images to persuade those visitors to make a purchase. Content gets people there, but pictures are what shoppers use to… Read full post »
Posted by Paul on March 18, 2019
Security is our top priority, and we work hard to make sure our clients' data is well protected. Recently we completed a major project to rationalise and upgrade our web server infrastructure.However, major data breaches and hacks appear to be on the increase in recent times, and we thought it was timely to issue a reminder about the simple things… Read full post »