Posted by Paul on May 13, 2013
Modern Web Design: One of the biggest, if not the biggest trend in web design at the moment is minimalism. Getting rid of unnecessary elements that take away from a visitor’s experience is essential in today’s world of designing. The minimalist look has been seen throughout the 20th and 21st century and is thought of as a design that strips down to… Read full post »
Posted by Paul on May 10, 2013
You don’t need to look any further than Google Analytics to track search engine optimisation performance. This free tool is a prominent part of any online marketing plan, offering insights into what is and isn’t working.
Once Google Analytics is set up on your site, you will be able to see how your website is working. This includes an array of… Read full post »
Posted by Paul on April 18, 2013
Micro sites: the custom websites that yield the highest Return on Investment
Do you need to promote a specific product or service? A micro site does just that by providing focused, relevant and in-depth information, but for only one product or service. Compared to a standard site, a micro site tends to improve conversion rates, average visit… Read full post »
Posted by nayana on April 10, 2013
Choosing a domain name is tough. It's no secret that a great domain name can really make an impact not only with search engines but also with visitors. So what makes a great domain name?
A lot depends on the type of site you plan to run, but there are some fundamentals which should be followed to improve your chances at success. Not all of the… Read full post »
Posted by Paul on February 8, 2013
A website design should be unique yet still follow the current trends of the internet. If you have a small business and want your website to stand out among the rest, unleash your creative side while keeping it clean and concise. The following are a few web design tips to get you started on making or revamping your business website.
White Space… Read full post »
Posted by Paul on January 29, 2013
When it comes to creating an effective website design, start with the basics.
Know your target audience - your clients and potential clients, and know what you have to offer: yourself, your skills, and your product that set you apart from anyone else.
You've heard these questions before, and it's important to answer them to ensure that your… Read full post »
Posted by Paul on January 23, 2013
If you own a business or run a blog that you want to get noticed, it is essential to incorporate the use of keywords. Google AdWords is a wonderful tool that will allow your website to show up on the popular Google search engine.
Adwords is a pay per click tool that will earn you money with each click by a website visitor. Placing these ad words… Read full post »
Posted by Paul on November 30, 2012
Recently, Virgin Group chairman Sir Richard Branson sat down with the folks at Cool Hunter to talk about the business value of design - how good design practices can lead to an increase in brand awareness and popularity. When asked about how important design has been to the success of the Virgin Group, Branson replied,
"I think it's incredibly… Read full post »
Posted by Paul on November 23, 2012
It’s not so simple anymore. Your business can’t simply expect customers to reach you via your telephone number. The nature of customer support and support has changed.
According to Time’s Paul Shread, a recent survey from NM Incite notes that nearly half of social media users have used social media for customer service and support. For those… Read full post »
Posted by Paul on November 9, 2012
For building a website’s Search Engine Optimisation presence, guest posting deserves to be near the top in terms of overall strategy. Not only does it help with SEO relevance, but across the board for Internet marketing.
SEO and guest posting relates by way of link building. If you are trying to rank highly for a certain keyword, linking that… Read full post »