As an accountant, you want to present an aura of respectability and trustworthiness. You want to encourage people to trust you with their finances. And they're not going to do that unless they feel like they can rely on you to be honest with them. Finances are always a delicate matter. No one wants anyone else to learn about their financial…   Read full post »

The World Wide Web is a global marketplace where you can sell your products and services. Reaching new customers online takes dedication and a steady hand. There are a few things you should think about before launching your online shopping website. Keep It Simple One of the golden rules in online shopping website design is to approach…   Read full post »

Seeing what visitors do on your site can help highlight what's working. If you see a lot of traffic, inbound visitors from new social media campaigns, and people clicking on your 'how to help' pages, then you know what to keep doing. But sometimes seeing what doesn't work is even more useful. Knowing when visitors tend to leave and what content…   Read full post »

Online accounting services are easy for customers. Everything from regular bills to warning notices and complex tax obligations are handled through emailed forms and online portals. This means your potential customers can easily gather up all of their PDFs, forms, and online information into one spot without losing track of paper copies.…   Read full post »

Your Google Analytics dashboard is a distracting place. There are dozens of different numbers, lots of different graphs, and navigation bars everywhere that can always lead you to new analytics. Whether the numbers look good, bad, or overwhelming, clicking around on your dashboard won't give you a lot of actionable data. Avoid the distractions and…   Read full post »

Everything seems like it's about analytics these days. You might want to just get back to the business of selling and reaching new markets, but ignoring the details of your data can be costly in every avenue of online business. If analytics seem overwhelming or tedious, start breaking up the tasks into different lenses. Some of your data is…   Read full post »

As an accountant, you're looking for a website that conveys reliability and trustworthiness. You want people to know that they can trust you with their financial information. This information is sensitive in nature. So when someone gives it to you, it means they are trusting you to take care of their money, without the threat of embezzlement or…   Read full post »

If you are a small business owner with a website, then the last thing you want is a notice from Google saying that your site has received a manual SEO penalty. This kind of penalty is not related to broad algorithm changes like Panda or Penguin. It is directed at your site for some particular reason and means that you have violated Google's…   Read full post »

Just about every business has a website these days. However, some of these websites were built a long time ago, and haven't received any updates. It's clear when you visit the page that it's out of date, and some of the functions even don't work as well as they should. If you have a website for your business, and you can't decide if you need to…   Read full post »