Posted by kidd on September 7, 2018
People have to have a reason to click on your posts and go to your site.
You know this, of course. You know how fleeting online attention is and how valuable a good hook can be in making traffic come your way. But good content isn't enough of a reason. Whether you have a clever, entertaining, or persuasive post, users aren't going to make the… Read full post »
Posted by kidd on August 31, 2018
The goal of any website is the same—to get as many viewers as possible and then convert them into customers. In digital marketing jargon, this is referred to as conversion rate optimization.
When it comes to non-profit organizations, however, the aims are a little different. The aim of the organization is not to make a profit. You're not selling… Read full post »
Posted by kidd on August 24, 2018
"Always be closing" had its moment in sales and movie fame. Now the advice has gone through multiple variations and slight changes. Inbound marketing experts might change it to "Always be helping," for example. Marketing gurus who break down the marketing and sales processes into journeys, stages and flowcharts might change it to "Always be… Read full post »
Posted by kidd on August 17, 2018
Google Analytics lets you measure a lot. As soon as you set up your account and you have data flowing into your dashboard, it can almost feel like you can measure too much at once. Information overload sets in quickly, so you have to have a plan about what you're going to use your data for. In fact, setting up how you want to measure the data… Read full post »
Posted by kidd on August 10, 2018
As an accountant, you want to present an aura of respectability and trustworthiness. You want to encourage people to trust you with their finances. And they're not going to do that unless they feel like they can rely on you to be honest with them.
Finances are always a delicate matter. No one wants anyone else to learn about their financial… Read full post »
Posted by kidd on August 3, 2018
The World Wide Web is a global marketplace where you can sell your products and services. Reaching new customers online takes dedication and a steady hand. There are a few things you should think about before launching your online shopping website.
Keep It Simple
One of the golden rules in online shopping website design is to approach… Read full post »
Posted by kidd on July 27, 2018
Seeing what visitors do on your site can help highlight what's working. If you see a lot of traffic, inbound visitors from new social media campaigns, and people clicking on your 'how to help' pages, then you know what to keep doing. But sometimes seeing what doesn't work is even more useful. Knowing when visitors tend to leave and what content… Read full post »
Posted by kidd on July 20, 2018
Online accounting services are easy for customers. Everything from regular bills to warning notices and complex tax obligations are handled through emailed forms and online portals. This means your potential customers can easily gather up all of their PDFs, forms, and online information into one spot without losing track of paper copies.… Read full post »
Posted by kidd on July 13, 2018
Your Google Analytics dashboard is a distracting place. There are dozens of different numbers, lots of different graphs, and navigation bars everywhere that can always lead you to new analytics. Whether the numbers look good, bad, or overwhelming, clicking around on your dashboard won't give you a lot of actionable data. Avoid the distractions and… Read full post »
Posted by kidd on July 6, 2018
Everything seems like it's about analytics these days. You might want to just get back to the business of selling and reaching new markets, but ignoring the details of your data can be costly in every avenue of online business. If analytics seem overwhelming or tedious, start breaking up the tasks into different lenses. Some of your data is… Read full post »