Posted by nayana on April 22, 2016
Content marketing is one of the easiest ways to advertise a business while informing a potential customer about a subject. This is primarily done through blogging, which allows the business to post information on several topics and encourage customers to visit their website often. Not for profit organisations are quickly learning from this… Read full post »
Posted by nayana on April 15, 2016
Social media marketing remains a mystery for many business owners. If you're still trying to figure it out, then consider incorporating these three components in your social media strategy:
Post when the time is right
Posting at different hours in the day can be the difference between your content going viral and it just getting buried. According… Read full post »
Posted by nayana on April 8, 2016
Social media optimisation is the buzzword in online marketing today, but understanding how to effectively manage social media to drive traffic to your website is a bit trickier.
Adding Backlinks to Your Website
Take a look at your social media sites. How often are you sharing content without a clear link back to your company's website? Probably… Read full post »
Posted by nayana on April 4, 2016
You may be running the numbers to decide whether to redesign your accountant website, but you might not be sure of exactly what you should aim for with your website. If you make sure that your website design includes these three things, you won't go far wrong:
1. Build Trust
Since you handle some of the most private and personal information… Read full post »
Posted by nayana on April 1, 2016
You may have amazing products and services available on your ecommerce website. You may offer enticing deals and timely sales. However, you won't earn the profits you deserve if your web design hasn't been thought through.
Your website's appearance matters a great deal; with the way people rapidly browse the internet, your site's design makes the… Read full post »
Posted by nayana on March 31, 2016
Is your school's website design getting you where you need to be in terms of engaging students, parents, and teachers?
In addition to being a valuable opportunity for making a great first impression on prospective families, your school’s website is a tool that should be useful throughout every step of a student’s education.
Not only does your… Read full post »
Posted by nayana on March 24, 2016
Using outdated search engine optimisation (SEO) techniques will do little to increase your website's ranking on Google, and may in fact harm your ranking.
We've blogged about these three tips before in separate posts, but they are worth repeating as many companies head into their new financial year and start looking at their marketing plans:
1.… Read full post »
Posted by Paul on November 28, 2015
Traditionally, you might promote your charitable organization through fundraisers, printed materials and other offline methods. However, if your charity does not have a modern looking charity website, you could be missing out on a lot of ways to help your cause. Here are three things to think about when deciding whether your charity needs a new… Read full post »
Posted by nayana on August 29, 2015
When you think about using social media, you might think about your personal profiles or the profiles that are designed for big businesses. You may not have yet thought about starting up social media profiles for your school, but doing so is important. These are a few reasons why your school should be using social media if it isn't already.
1.… Read full post »
Posted by nayana on August 21, 2015
These days, there's a website for everything. As an education professional, you know that your school needs to have a website; but what, exactly, should your website include? Do you need to update it regularly? How are you supposed to keep up with all of it, anyway? Designing school websites that parents will love (and therefore use on a… Read full post »