Posted by kidd on June 29, 2018
As an accountant, you're looking for a website that conveys reliability and trustworthiness. You want people to know that they can trust you with their financial information. This information is sensitive in nature. So when someone gives it to you, it means they are trusting you to take care of their money, without the threat of embezzlement or… Read full post »
Posted by kidd on June 22, 2018
If you are a small business owner with a website, then the last thing you want is a notice from Google saying that your site has received a manual SEO penalty. This kind of penalty is not related to broad algorithm changes like Panda or Penguin. It is directed at your site for some particular reason and means that you have violated Google's… Read full post »
Posted by kidd on June 15, 2018
Just about every business has a website these days. However, some of these websites were built a long time ago, and haven't received any updates. It's clear when you visit the page that it's out of date, and some of the functions even don't work as well as they should. If you have a website for your business, and you can't decide if you need to… Read full post »
Posted by kidd on June 8, 2018
Most people end up on a nonprofit site when an issue catches their attention. They want to help or at least learn more about helping, and it's your job to make it easy for them. Here's how to do it.
Devote your homepage to action items instead of passive content.
Everything is content, but how you deliver it changes how much your content matters.… Read full post »
Posted by kidd on June 1, 2018
Search engine optimization has a few hard choices. If you have a small brand name in a highly competitive field, taking back search results from national brands will be expensive. If you have a wide range of services, you might not be able to effectively devote your marketing budget to each general keyword. If you have a local business, you have to… Read full post »
Posted by kidd on May 25, 2018
When you're setting up an online shopping website, the first thing you need to ask yourself is what your customer is looking for. Put yourself in the customer's place. Consider the customer journey. When you go to buy something online, what are you looking for? Here are a few possibilities:
A well-organized website. This shows you all the… Read full post »
Posted by kidd on May 18, 2018
So you decided that you wanted to open an e-commerce store. You already have a vision of how you want your store to look. You have done your research, identified your niche and now you are ready to create a website where you can sell your products. But there is one problem; you need to have it built.
Building an e-commerce website requires a… Read full post »
Posted by kidd on May 11, 2018
Every site needs great features and crystal-clear organization in order for your customers to stick around. But you need the right website for you, not just for your customers. If you're optimizing your business site so you can provide the best content and services for your target market, you need these three behind-the-scenes elements:
1. Can you… Read full post »
Posted by kidd on May 4, 2018
If you run your own business, you know that marketing is important. Without marketing, your business cannot attract customers. Without customers, you do not make any money. Without money, your business dies. In other words, your business will die without marketing. Therefore, you need to know how to market your business.
The best way to… Read full post »
Posted by kidd on April 27, 2018
Do you want your school to stand out from the other websites on the internet? If you want people to look at your school as being a great school, we suggest that you have an appealing website that looks smart and professional. Parents, students, teachers, etc. should be able to easily navigate through your school's entire website. If you want the… Read full post »