Posted by nayana on July 24, 2015
As an accountant, your website is a crucial part of your business. A high-quality website will bring new visitors, explain exactly what you do, and most importantly, will actually convince visitors to contact you to set up a consultation.
In order to accomplish this, there are several elements that accountant websites need.
You must… Read full post »
Posted by nayana on July 17, 2015
Social media is such a saturated environment that it can be difficult to know how to make a name for yourself or your brand. Integrating a social media strategy into your overall online marketing strategy can be one of the most difficult things you ever do for your business.
So how do you create a plan that helps you stand out in social media… Read full post »
Posted by nayana on July 10, 2015
A 'backlink' is when someone links from their website to yours and backlinking is at the heart of search engine optimisation (SEO).
When someone links their website to yours, a bit of their page rank is passed to your site - this is often called 'link juice'. The more link juice you have coming into your site from reputable websites, the more… Read full post »
Posted by nayana on July 3, 2015
Your website may have great content and you may be offering awesome freebies. However, unfortunately, your visitors still might not sign up for your email list, or complete your contact form. Why?
The problem with your search engine optimisation (SEO) usually lies in one of two places:
Either you have no landing page for your campaign, or
Your… Read full post »
Posted by nayana on June 26, 2015
The challenge with a company website is to direct your visitors to where you want them to go. The book 7 Costly Mistakes That Derail Online Marketing notes:
Don’t assume that the visitor will figure it out and love what you have. The determining factor of whether we have something that others will buy or not is the consumer. Our job is to guide… Read full post »
Posted by nayana on June 6, 2015
Websites don't sell themselves, they have to be marketed.
However, there are something like 800 million live websites globally, which is a lot of noise to get lost in, and with so many brokers selling a whole variety of 'digital marketing' and search engine optimisation (SEO) services the world of online marketing can look a bit like the Wild… Read full post »
Posted by nayana on May 26, 2015
There are a myriad of different ideas about how to market your company online, but Search Engine Optimisation (SEO) and email marketing are two of the most common 'free' strategies (free meaning it's not paid advertising).
So which is the most effective, SEO or email marketing?
To use a metaphor, SEO is the tortoise, and email marketing is the… Read full post »
Posted by nayana on April 2, 2015
All organisations have a budget, and so it's not really surprising that 'affordable website design' is a common Google search term. When considering a new website, there can be a strong and understandable temptation to think of a website as a 'commodity item' and set the budget accordingly.
There are a variety of reasons for this depending on the… Read full post »
Posted by Paul on March 30, 2015
Google has given a deadline for preferential ranking for mobile friendly websites. It was known that Google give preferential ranking to sites that are responsive to different platforms, but now they have given notice that if your website isn’t mobile friendly by the 21st April, your ranking could drop. And this could even be for your desktop… Read full post »
Posted by nayana on March 20, 2015
There are many aspects to good website design, but did you know that colour can affect everything from a first impression to sales and conversion rates? Some shades and hues are more effective than others depending upon your clientele.
Let's take a look at how using colour psychology can influence your online audience:
This is the… Read full post »