DW Tips

Expanding Your Online Reach with Inbound Marketing

Mar 9, 2020 by admin

Your website, blog and social media pages make up the bulk of your online presence and can be used for inbound marketing purposes. Inbound marketing, as opposed to outbound marketing, is the type of marketing where you don't reach out to your customer. Instead, they reach out to you.

How Do People Hear About Your Company or Product?

Maybe your customer hears about your product or your company through a friend or acquaintance who recommends it to them on social media. Their first impulse will be to do a web search for you. And then, when they come across your website, blog and social media, this will give them all the information they need to make an informed decision.

Being Prepared When Your Customer Does a Web Search

So it's up to you to make sure that when the customer does a search for you, they will find the information they're looking for. This can be done by setting up your website, blog and social media pages and keeping them up to date at all times. You can do this with the help of a digital marketing agency.

Setting up an Informative, Up-to-Date Website

Your website is probably going to be the first place that a person looks for information about your company or product. So it's important to make sure that you tell them what you're all about and what types of features your product has. You might even want to have an online shopping section that will enable them to buy the product right away if they want to.

Blogging Regularly for Better SEO

A blog is a good place to show the customer that you know what you are talking about. A blog is not just a promotional vehicle. It can also help you to establish yourself as a thought leader in your field. The trick is to weigh in on the "hot" topics in your field as and when they arise. This can also help you in SEO because a lot of people will be searching for those hot topics.

Expanding Your Reach Through Social Media

Social media is also necessary if you're going to practice inbound marketing. On social media, people can like and share your comments if they find them interesting. And this can result in your getting more followers online. So it's a good way to spread the word about your company or product. But it's still an inbound method because you're not actively reaching out to customers; you're waiting for them to find you.

Contact us for more great tips to practice inbound marketing and grow your business.