DW Tips

Familiarity Breeds Contempt - Preparing for iOS 14

Apr 23, 2021 by Paul

It's often said that 'familiarity breeds contempt'. If you're running Facebook ad campaigns and have been seeing this message showing in your Ads Manager account, but have been ignoring it....don't ignore it any longer.

In a nutshell, the impending release of iOS 14 will allow iOS users to opt out of being tracked, which could have a major impact on businesses using Facebook to run conversion focused ad campaigns. Facebook is reacting, hence the message, but you need to take action sooner rather than later.

We've been readying our clients, so please get in touch if you'd like help.

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