How to use Google Analytics to Improve your SEOMay 6, 2016 by nayana
In principle, search engine optimisation is a fairly simple concept but as search engines like Google advance their algorithms and challenge businesses to produce better content, measuring the results of your labours is becoming more complex.
Google Analytics is one tool that is often overlooked when it comes to SEO because Analytics is most commonly used for evaluating traffic. It's typically seen as an important tool in conversion optimisation and retention, but often over looked as a tool for improving SEO. However, if you link your Google Analytics account with Google Search Console, then it can be used as a powerful tool for improving your standing in search engines.
View Acquisition > Search Console > Queries
Google no longer displays every query that provides traffic to your website but viewing the queries here is a great way to see some of the keywords that are. You may see keywords here that you were previously unaware of. These could be long-tail or low traffic keywords that you otherwise never would have thought of targeting. You can write blog posts or better optimise your website to target these phrases.
View Acquisition > Search Console > Landing Pages
Not sure where your traffic is landing on your website? This section of Analytics will show you how many impressions & clicks you are getting to specific pages. It's a great way to see what pages on your website are the most popular and are fueling your traffic. You can make optimisation changes to those pages to increase your rankings and get more traffic.
Combining Google Search Console with Google Analytics can help you find hidden gems that are highly useful to SEO. If you have any questions on how you can better utilise these tools, please contact us.
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