DW Tips

The Importance Of Social Media To SEO

Oct 25, 2019 by kidd

One of the best ways to bring traffic to your website is by having it rank highly on search engines. Search engines are the most common method for learning information these days, and the higher you appear in search results, the more users you are likely to get to your website. Search engines have different criteria they look at to determine where a site is ranked, and by optimizing your site to fit these criteria, you improve your chances of ranking higher. 

When you use social media to promote your website, you are actually helping to contribute to several of these factors all at once. Here are just a few ways that social media plays an important role in SEO. 

Social Media Provides Links

First, social media accounts provide links to your website. Search engines love websites that have a lot of high-quality links pointing back to them from other websites. When you set up a social media account, you not only have links within your profiles, but you have them within your posts as well. Each one is a new link, and each one helps your ranking a tiny amount. 

Social Media Is A Source Of Traffic

Another factor is how many people are visiting your site. While a high traffic site is not necessarily better than a low-traffic one, search engines do like to see that people are visiting your site, and that they are staying on the page for a while. Social media is just another source of traffic to help get people to your site. 

Your Social Media Accounts Can Rank Too

Finally, your social media accounts might appear in search engines results by themselves. This gives users another way to find information about you, and ultimately go to your website. The more things you have ranking related to your website, the better off you'll be. 

Make Social Media A Priority

Social media provides many benefits to a business beyond helping the website to rank in search engines. That's why it is so important that you make it an essential part of your marketing strategy. If you would like to find out more about how to get started with social media, please feel free to contact us at any time.