DW Tips

Tracking Your Website Performance Using Google Analytics

May 10, 2013 by Paul

You don’t need to look any further than Google Analytics to track search engine optimisation performance. This free tool is a prominent part of any online marketing plan, offering insights into what is and isn’t working.

Once Google Analytics is set up on your site, you will be able to see how your website is working.  This includes an array of metrics that is not limited by the following:

  • Bounce rates on your landing pages and main website pages
  • Full statistics on how many visits your websites acquire
  • Information on your audience: How did they get there?  Where are they from in the world?
  • Insights on how well you are doing with paid advertisements and other campaigns, such as social media.

These metrics – as well as others that could be mentioned – may sound confusing.  However, at Designer Digital, we do all the hard work for you.  We set Google Analytics up on your site and then we can re-analyse your site after the first three months to suggest how we can improve your results.

Once that occurs, you will get custom advice on how to proceed.  We will help you get the maximum effectiveness from your time and money, stretching your marketing efforts as far as possible.  With important analytics and metrics, you can improve upon your success and improve business tremendously.

Contact us today to learn more about Google Analytics and how it can make a big difference for your business.  It could be the key to that next step for your business.

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