Google AdWords Management
Designer Websites are experts in providing Google Ads (Adwords) management services
What is Google Ads?
Google Ads (previously known as Google Adwords) are the adverts with the little 'Ad' icon which appear at the top and bottom of the search page. Google Ads is paid advertising - also known as 'pay-per-click' because you only pay Google when someone clicks on your advert.
Why are Google Ads so Effective?
The reason why Google Ads can be so effective is that it gives you the opportunity to have your adverts placed above the 'organic' search results. You can also be very targeted about when your ads appear because your ads are tied to specific keywords so your advert only appears when those keywords are used in a person's search - meaning that you can attract people who are looking specifically for your products or services.
With Google Ads, you can use 'negative keywords' to specify when you don't want your ads don't appear. Let's say for example that you sell dentist drills. You can use negative keywords to ensure your ads don't appear to people searching for power drills, pneumatic drills, fire drills, etc.
You can also set your ads up so that they only appear to people in a specific location. So if you're a hairdressing salon in Invercargill, you can make sure your ads don't appear for people outside of Invercargill.
Finally, if you link your Google Ads to your Google Analytics account you can set goals to measure which of your adverts are the most successful in converting to an enquiry or a sale, meaning you can precisely measure the return on your investment.
Can I do it Myself?
Yes, but probably the more pertinent question is, 'Should you do it yourself".
Taking advantage of our Google Ads management service will save you money and deliver much better results than if you were to manage your campaigns yourself. Initially we'll undertake the keyword analysis, write the adverts and set up the campaigns. Although this is time consuming, it's really just the start of it. Google Ads is essentially an auction and the more popular the keyword, the more you'll pay per click. Our job is to manage your campaigns daily to make sure we're bidding at the right level to get the best outcome for your budget.
We'll set up goals so we can track the conversion rates and give you a detailed monthly report on the success of each campaign and any recommendations. You'll also be able to keep on eye on things in real time via a super easy 'at a glance' dashboard that we'll set up for you.
Why Use Designer Websites?
Designer Websites is a Google Partner, which means we have met strict requirements for the performance of our Google Ads campaigns and we've been trained and certified by Google. You can click on our Partners badge below for more information.
How much does Google Ads management cost?
Prices are exclusive of GST and are subject to change.
Monthly management subscription fees will be charged every 30 days.
An initial setup fee may be applied and this will be discussed with you at the time to avoid any unpleasant surprises.
Google Display Network and Remarketing
If your online advertising needs require a more direct or targeted approach, then Google Display Network or Google Remarketing may be the answer. Both are managed from your Google Ads account and can be run as an extension to your Google Search Ads.
Through Google Display Network we can place your ads on a variety of websites, such as TradeMe, and other industry and interest specific websites across the internet, to help you reach more potential customers. With Google Remarketing, we can display very specific ads to people who have already visited your website to encourage them to reconnect with you as they browse the internet.
Linking Your Ads Campaigns to your SEO Activities
Designer Websites also offer managed search engine optimisation (SEO) services and so we can advice you on how to link your Ads and SEO activities together in order to enhance both campaigns.