How To Digital Marketing

A programme for strategizing your online marketing and measuring your ROI

Programme Overview

This one on one programme is designed for business owners, marketing managers, operations and marketing executives who are new to digital marketing. We’ll work with you to develop and implement a full online marketing strategy to promote your website with the major internet search engines with a view to increasing your online position and presence. We'll also help you to develop social media & paid online marketing strategies that tie in with your other digital content so it reflects your brand and seamlessly integrates with your website. 

By the end of the programme you will have a solid understanding of how to market your business online. You will know how to use your business objectives to decide which digital marketing channels fit your business, implement an online marketing strategy and measure your ROI. 

The programme is one on one training, with on-call access to the coach. You will also have access to pre-recorded videos on digital marketing during the programme, and for a period of time afterwards. 


The programme includes one fortnightly session plus an equal amount of analysis and preparation time for the coach (although there is some flexibility around this). We would expect to run the programme over 20 hours.

Investment required is up to $3,000 (plus GST) depending on the business needs. The fee is based on our hourly rate of $150 plus GST. 

Eligibilty for Funding

Designer Websites offers services that are registered with the Management Capability Development Voucher Fund. Vouchers for our 'How to Digital Marketing' programme are available through the Regional Business Partners Network

Your business may be eligible for funding under the Covid-19 Business Advisory Fund if you had applied for funding during the Level 4 and 3 lockdown period (i.e. prior to the 14th May). This fund enables businesses to access expert advice and support through the Regional Business Partner Network. Business owners can access vouchers for up to $5000 excl. GST per business from the COVID-19 Business Advisory Fund. It is 100% funding; no co-funding is required.

Talk to Designer Websites about applying for funding for our 'How to Digital Marketing' programme. The process can be a bit convoluted, but we can walk you through the steps.

Programme Content

1. Introduction to Digital Marketing 
- Identifying your business objectives 
- Finding out what people are searching for online 
- Devising & implementing your digital marketing strategy 
- Measuring your outcomes and ROI 

2. Search Engine Marketing 
- Identifying your keyword portfolio 
- Identifying and fixing technical issues with your website 
- Building relevant content and sharing it 
- Adding internal links, video and other content to hold visitors’ attention 
- Defining your goals and measuring results 

3. Introduction to Google Analytics 
- Setting up your Analytics account 
- Understanding the terminology 
- Analysing the key statistics 
- Segmenting demographic data to understand your visitors 
- Setting and measuring goals 

4. Online Advertising 
- Identifying which channels are right for your business 
- How to setup campaigns in Google Ads, YouTube, Facebook & Instagram, LinkedIn 
- Measuring your ROI

Make an Enquiry

Contact: Paul Curtis
Phone: 09 360 1678

E-Commerce Programme

See also our 'How to E-Commerce Programme' - A programme to help you start selling online, advertising your products & measuring your ROI 

See also our 'How to E-Commerce Programme' - A programme to help you start selling online, advertising your products & measuring your ROI 

Eligible for Funding From the Management Capability Development Voucher Fund

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Management Capability Development Vouchers are only available through the Regional Business Partner Network (RBP) Growth Advisors.

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to

Digital Marketing Seminars

We're in the process of re-evaluating how we deliver our seminars when we move to COVID-19 Alert Level 1. Watch this space.


Your website, blog and social media pages make up the bulk of your online presence and can be used for inbound marketing…   Read more »