How To E-Commerce

A programme to help you start selling online, advertising your products online & measuring your ROI

Programme Overview

This one on one programme is designed to help SME business owners start selling their products online. We’ll work with you to identify the right e-commerce platform for your business, help you to overcome the frequent obstacles for selling online (such as calculating shipping costs), develop an online marketing strategy to help sell your products and put in place a reporting framework for measuring your ROI. 

By the end of the programme you will have a solid understanding of how to sell and market your products online. You will have identified the steps you need to work through to launch an e-commerce store that works for your business, and a marketing plan to advertise your products to your target market. 


The programme is one on one training, with on-call access to the coach. The programme includes one fortnightly session plus an equal amount of analysis and preparation time for the coach (although there is room for flexibility here). We would expect to run the programme over 10 hours. Investment required is up to $1500 (plus GST) depending on the business needs. The fee is based on our hourly rate of $150 plus GST. 

The programme can be delivered in person within Auckland (or by video conference), and by video conference to areas outside of Auckland (so is available to anyone in New Zealand). 

Eligibilty for Funding

Designer Websites offers services that are registered with the Management Capability Development Voucher Fund. Vouchers for our 'How to E-Commerce' programme are available through the Regional Business Partners Network

Your business may be eligible for funding under the Covid-19 Business Advisory Fund if you had applied for funding during the Level 4 and 3 lockdown period (i.e. prior to the 14th May). The Covid-19 Business Advisory Fund enables businesses to access expert advice and support through the Regional Business Partner Network. Business owners can access vouchers for up to $5000 excl. GST per business from the COVID-19 Business Advisory Fund. It is 100% funding; no co-funding is required.

Talk to Designer Websites about applying for funding for our 'How to E-Commerce' programme. The process can be a bit convoluted, but we can walk you through the steps.

Programme Content

1. Understanding Your Business 
- Reviewing your business objectives and business needs 
- Reviewing your product catalogue and target market 
- Identifying any key obstacles to selling your products online 

2. Identifying the Right E-Commerce Platform & Payment System 
- Review the main e-commerce platforms that are available, and their fit with your business needs 
- Review the main payment gateways available, and their fee structures 
- Review your current shipping cost calculations and how they could be performed by an e-commerce platform 

3. Online Advertising, Email Marketing & Measuring Your ROI 
- Identifying which online media channels are right for your business 
- How to setup campaigns in Google Ads, YouTube, Facebook & Instagram 
- Email marketing (Mailchimp) 
- Using Google Analytics to Measure your ROI

Make an Enquiry

Contact: Paul Curtis
Phone: 09 360 1678

Digital Marketing Programme 

See also our 'How to Digital Marketing Programme' - A programme for strategising your online marketing and measuring your ROI 

See also our 'How to Digital Marketing Programme' - A programme for strategising your online marketing and measuring your ROI 

Eligible for Funding From the Management Capability Development Voucher Fund

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Management Capability Development Vouchers are only available through the Regional Business Partner Network (RBP) Growth Advisors.

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to

Digital Marketing Seminars

We're in the process of re-evaluating how we deliver our seminars when we move to COVID-19 Alert Level 1. Watch this space.


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