Social Media Optimisation
Social media includes channels such as Facebook, Twitter, Linked In, and Instagram. As internet users spend more and more time on social media, you can use these channels to build your brand and contact your target audience faster, more often. The more you and your audience like, tweet, connect and link the more 'Google friendly' your site will be.
Working out which channel is the best one for you to reach your target market is the hard part – each social media channel works differently for certain target markets, products and services. We can help you develop your social media strategy, which ties together with your digital content so it reflects your brand and seamlessly integrates with your website.
Which Social Media Sites Are Right for You?
Let's face it: social media isn't going away any time soon. Who doesn't have a Facebook, or at least an Instagram account? You'd be hard-pressed to find somebody who has never watched a video on YouTube, or shared a picture created on a social networking site. No, the world of social media will only keep growing, and that has some serious implications for those in the business sector.
After all, you have to advertise where the people are. But a blanket strategy no longer works for growing your brand with social media. That's because there isn't any one social networking website that's home to 100% of your potential audience. Instead, your audience may be spread across multiple networks and websites, each with their own policies and rules for companies looking to reach that crowd.
So how do you know which social media sites to take advantage of, and which ones are ultimately a waste of time? It's all about understanding your niche. What do we mean by niche? The very thing your business or brand specialises in. Your niche contains the crowd you want to advertise to. People interested in your niche are the ones most likely to adopt your services or visit your website.
Now that we know what a niche is, how do we apply this knowledge to the world of social media marketing? Pay attention to these two key points:
- LEARN about different social networks
- DECIDE if they are right for you
Facebook is somewhat of a central hub for web surfers, so it's an obvious choice regardless of what your niche is. Smaller communities like Instagram and Pinterest, however, require more consideration. Instagram users are all about visuals, so should you decide to sign up, you'll need to keep that in mind when posting content.
Pinterest is very arts and crafts-oriented, so a company that refurbishes furniture would do very well there, while a company that offers 'next generation B2B solutions' would be ignored.
The Importance of Incoming Links
By using social media channels such as Facebook, Twitter, LinkedIn, and Instagram you can develop a link-building strategy to build your brand and contact your target audience faster, more often. The more you and your audience like, tweet, connect and link content from your website the more 'Google friendly' your site will be. This is because the more external links you have coming in to your site, the more favourably Google will view your website, which in turn will help increase its ranking.
In short: spend time surfing a particular social media site before signing up your business. Learn the ins and outs of the content people like to share. By doing this, you'll have a more effective marketing strategy from the get-go, and you won't waste time on sites where your message will be ignored.
So, if you want to confidently join the social media phenomenon providing great customer service and connect with those that matter, then request our free website audit and we'll take it from there.