When All-Terrain Services began their business, they asked us to design and create an easy-to- navigate website to show off and demonstrate their machines which clear brush and trees in steeply sloping and hard to access areas.
The main purpose of the website is twofold:
- Clearly promote the company's services and solutions, e.g. vineyards, housing developments, council highway contracts, etc.
- Showcase the specialist machinery and specifications to show the company has the equipment to do the job.
We achieved this by using videos on the homepage to show each machine in action. We also cretaed a 'Projects' section based on a 'blog' style layout, with the first page displaying a summary list of projects which then clicks through to a detail page about an individual project. These project pages include thumbnail images and image galleries.
The 'Projects' section allows the team to show off larger or more complex projects to demonstrate their scale and capabilities. Adding new project pages on a regular basis and sharing them on social media also helps to keep the website fresh and improves the site's Google ranking.