How To E-Commerce

A one-on-one programme to help you start selling online, advertising your products online & measuring your ROI

Programme Overview

This one on one programme is designed to help SME business owners start selling their products online. We’ll work with you to identify the right e-commerce platform for your business, help you to overcome the frequent obstacles for selling online (such as calculating shipping costs), develop an online marketing strategy to help sell your products and put in place a reporting framework for measuring your ROI. 

By the end of the programme you will have a solid understanding of how to sell and market your products online. You will have identified the steps you need to work through to launch an e-commerce store that works for your business, and a marketing plan to advertise your products to your target market. 


The programme is one on one training, with on-call access to the coach. The programme includes two sessions a fortnight apart plus an equal amount of analysis and preparation time for the coach (although there is room for flexibility here). We would expect to run the programme over 10 hours. Investment required is up to $1500 (plus GST) depending on the business needs. The fee is based on our hourly rate of $150 plus GST. 

The programme can be delivered in person within Auckland (or by video conference), and by video conference to areas outside of Auckland (so is available to anyone in New Zealand). 

Eligibilty for Funding

This programme is registered under the Government's COVID-19 Business Advisory Fund, and your business may be eligible to receive full funding.

Talk to Designer Websites about applying for funding for our 'How to E-Commerce' programme. The process can be a bit convoluted, but we can walk you through the steps.

See also the Regional Business Partner Website

To make a booking, contact Paul Curtis 09 360 1678 or by email

Programme Content

1. Understanding Your Business 
- Reviewing your business objectives and business needs 
- Reviewing your product catalogue and target market 
- Identifying any key obstacles to selling your products online 

2. Identifying the Right E-Commerce Platform & Payment System 
- Review the main e-commerce platforms that are available, and their fit with your business needs 
- Review the main payment gateways available, and their fee structures 
- Review your current shipping cost calculations and how they could be performed by an e-commerce platform 

3. Online Advertising, Email Marketing & Measuring Your ROI 
- Identifying which online media channels are right for your business 
- How to setup campaigns in Google Ads, YouTube, Facebook & Instagram 
- Email marketing (Mailchimp) 
- Using Google Analytics to Measure your ROI

Fully Funded

This programme is fully funded under the Government's COVID-19 Business Advisory Fund. With the subsidy, qualifying eligible business can undertake the programme at no cost to the business.

Administered by the Regional Business Partner Network, the COVID-19 Business Advisory Fund is available to small businesses who have been impacted by the COVID-19 Pandemic and require expert advisory support to ensure their business remains viable.

The Fund Growth Advisors issue online vouchers to eligible businesses based on the needs identified during an initial Discover Session. The Growth Advisors decide on the value of the vouchers based on the needs identified during the Discovery Session. 

Vouchers can be used to cover up to 100% of the Advisory Service costs (excluding travel and disbursements), capped at $5000+ GST per annum.

Click here for more information on the COVID-19 Business Advisory Fund or to find your local Growth Advisor.

How to Digital Marketing

See also our 'How to Digital Marketing Programme' - A programme for strategising your online marketing and measuring your ROI